Another day, another piece of the Time Inc. restructuring puzzle revealed. The company added the new position of Group General Manager to its revamped brand group structure, it was announced in a memo Tuesday.
GMs will report directly to Rich Battista, president of brands at Time Inc., and oversee the business-side of their brands, working between the editorial, digital, business development, sales, finance, video, and marketing/communications departments.
“This is an important position in the new structure,” Battista said in the memo, “as the GMs will serve as overall business brand stewards for each of the four groups and will be the glue that binds all business matters and initiatives within the brands.”
Last week, recently named chief content officer Alan Murray announced the new editorial structure at the heart of these changes. Time Inc.'s titles are now divided into four groups led by editorial directors, each of whom reports directly to Murray.
The groups are Celebrity, Entertainment and Style; News and Luxury; Lifestyle; and Sports.
The first person to fill the new general manager position is Meredith Long, recently named group publisher of Time, Fortune and Money. Long is now SVP and GM of the News & Luxury group.
Battista will continue to oversee the Celebrity, Entertainment and Style group, as well as the Sports group. He will also continue to lead the Video group.
Time Inc. is currently recruiting for the SVP/GM of Lifestyle position.
Despite the overarching quadraplex, there are a few loose ends.
Digital products HelloGiggles, Cozi, and FanSided will remain under Time Inc. Digital. Existing digital GMs will continue to report directly to Jen Wong, president of Time Inc. Digital.
Essence, officially under the Celebrity, Entertainment & Style group, will still be led by Michelle Ebanks, president of Essence Communications, Inc., who reports directly to Battista.
Steven DeLuca, SVP and publisher of the branded content magazine Departures, will report to Battista and work closely with Long.
In addition to the GM position, Battista announced that Susan Parkes is now SVP of the Brand Marketing and Communications group. Previously, Parkes was SVP of Marketing for the Style & Entertainment Group. The Brand Marketing and Communications group oversees marketing for all brands, as well as all brand communications, and events under the Celebrity, Entertainment and Style group.
Bruce Gersh was also announced as SVP of the Brand Business Development group, from his recent appointment to SVP of strategy and business development for People and Entertainment Weekly, a position newly created at the start of the year. The Brand Business Development group will lead business development across the US brands, develop new extensions, revenue streams and strategic partnerships and manage existing partnerships and licensing programs.
More announcements are expected in the upcoming days.