Best Overall Single Event (B2B)
Winner: Informa Exhibitions – SupplySide West
SupplySide West brings together the suppliers and buyers that drive the dietary supplement, food, beverage, animal nutrition, personal care and cosmetic marketplace. Over 18 years, the objective has never changed—it’s intended to allow the exploration and discovery of innovations from around the world, which will help attendees develop product that drive revenue, market share and consumer loyalty. The commitment to innovation has also never changed. What has changed is the types of innovation the show introduces. Among those innovations are the Survival Kit, which included nine finished products derived from exhibitor ingredients that focused on health & wellness and was designed to help the stresses and exhaustion of working several days and nights in Las Vegas. This sponsorship yielded over $100,000 in revenue. Then there was the The SupplySide You area, dedicated to complimentary attendee conveniences and services, such as baggage/coat check, airline check-in, device power-up station and lounge. And the SupplySide Rockstars was a unique program that offered industry executives 10 minutes to give their unique perspective on critical issues facing the industry. How did all this work? The show had 12,768 total attendees, up over 7% year-over-year, and up a staggering 78% over the past five years. There also was a 16% increase in booths, representing a 10% increase in exhibiting companies and a 20% rise in booth revenue. Sponsorship revenue increased over 20% from the previous year.
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