Nike's North American digital brand director, Jessica Murphy, is joining Rodale as managing director of Runner's World, Folio: has learned.
In the newly created role, Murphy will oversee Runner's World's strategic partnerships, events, content marketing, and any new products or business opportunities for the brand, reporting directly to chairman and CEO Maria Rodale. Runner's World publisher Molly O'Keefe will remain in her current role and report to Murphy, according to a representative for Rodale.
Both an experienced digital marketer and avid marathoner, Murphy's primary function will be growing the Runner's World brand, both across platforms and in live events.
Prior to joining Nike, she spent about two years as a partner and content lead for LinkedIn and, before that, several years as an integrated account director at The Atlantic. Murphy is also the co-founder of BibRave.com, an online community on which runners can read and post race reviews.
"As an ambitious, talented brand marketer who is also deeply involved in the running community, [Murphy] will be an asset when it comes to anticipating partner needs and conceptualizing multiplatform brand offerings as we continue to expand Runner's World products and experiences," said Maria Rodale in a statement.
Marking its 50th anniversary this year, Runner's World — which claims to reach 650,000 runners in print and millions more online — has taken an ambitious approach to expanding beyond its traditional media roots. A pair of podcasts, "The Runner's World Show" and "Human Race," premiered in April, and the Runner's World Classic, a comprehensive, three-day live event, debuted in July in Andover, Massachusetts.
"I'm delighted to join the Runner's World team at such an exciting time!" said Murphy in a statement. "The brand is stronger than ever, and as the running and media landscape evolve, there will be even more opportunity for Runner's World to reimagine how we serve runners."