In what's being described as a "cooperative publishing arrangement," Down East and Dispatch, two regional titles serving the the state of Maine, have agreed to merge their sales teams to cross-sell the two brands.
Financial terms of the partnership were not released and representatives at Down East declined to elaborate. A spokesperson did note, however, that the deal is not a sale, nor is it a licensing agreement. Functionally, the two sales teams will each be selling for both brands.
"The sales staff is going to be merged. It's a cooperative publishing arrangement. The sales staff will be cross-selling, which is a good thing for both magazines' advertisers," says the spokesperson.
The venture is clearly a lift for the 20,000-circulation Dispatch, however. The Bangor Daily News reports the title reduced staff late last year, losing its managing editor, a salesperson and the art director.
Further, the two titles will be working together on producing editorial content under the direction of Down East editor-in-chief Kathleen Fleury.
Dispatch founder Frank Copsidas will remain the title's publisher.