Penton has acquired London-based MRO Network, a media company targeting the aircraft maintenance and repair market. The deal, which includes events, publications and digital products, expands the company’s aviation assets and provides deeper coverage of the market’s supply chain.
The acquisition reflects Penton’s recent strategy of strengthening its core markets of transportation, agriculture, infrastructure, industrial design and manufacturing, and natural products and food—while divesting others.
It acquired Aviation Week from McGraw Hill in mid-2013, which added significantly to the company’s aviation vertical. The MRO deal extends that even further, adding another 50,000 names to its database, a global events division, a 10,000-circ print magazine and digital newsletters.
The event products, particularly MRO’s Airline Purchasing & Maintenance Expo, target third- and fourth-tier suppliers, says the company, which pairs well with Aviation Week’s MRO Europe—an event that attracts first- and second-tier suppliers. In other words, with the MRO Network deal, Penton has stretched its aviation group to include the full supply chain.
“With the acquisition of MRO Network, Penton is able to offer ‘one-stop shopping’ to marketers looking to expand their presence across the entire supplier spectrum, from tier one through tier four,” says Greg Hamilton, market leader and head of Penton’s Aviation Week Network, in a statement.
Terms of the deal were not released.