The best and brightest marketers from the magazine industry gathered Tuesday at the Yale Club of New York City for the second annual Folio: Marketing Awards.
The room was intimate but abuzz as attendees searched for their name tags on the long, oval table. Some snuck a peak at the awards table, while others sat down to enjoy the first course — a deconstructed caprese salad that perfectly matched the orange and red flower arrangements.
With appetites growing, the wayward award spies finally took their seats to enjoy a risotto with chicken, followed by coffee and miniature desserts. (The mini cannoli was a crowd favorite.)
With dessert on the table, and a surge of industry excellence filling the air, Folio:’s VP of content, Tony Silber, along with senior editor Greg Dool, took the stage to launch the award ceremony.
Sixteen teams were honored for 24 projects that ranged in scope and scale, but every single one of them pushed the status quo and took an innovative approach to the changing marketing environment.
From Bonnier Corporation’s video campaign detailing the dynamic and shocking uses of the Nissan Titan XD, to Brief Media LLC’s distribution of dog-butt-shaped coat hooks to promote a veterinary product, The Folio: Marketing Awards recognize the year's most pioneering, inventive, and ultimately successful projects in both the B2B and consumer sectors.
As the ceremony drew to a close, it was time for Folio: to give away an unannounced award for Best in Show, the winners of which are listed at the end of our award winner profiles.
We made the attendees wait until the end, so we’ll make you wait too….