WINNER: Yoga Journal | YogaJournal.com
For the past 42 years, Yoga Journal has been the authority on yoga. And at YogaJournal.com, the team uses their digital voice in real time to help people deepen and live out their practice, every single day. Digital excellence is core to the editorial story told on Yoga Journal’s site, social media platforms, newsletters, webinars, and at live events. From daily practice slideshows, to how-to video series, and Instagram challenges, Yoga Journal’s main aim is to craft a strategic story that fosters digital engagement to convert social and organic search audiences to YJ’s site, online classes, and events.
These efforts paid off in 2016 with enormous growth numbers. YogaJournal.com’s total annual sessions increased 84%, from 27M to 50M, in 2016. They made over $1M in digital advertising revenue, which was a record breaking year in Yoga Journal history and an additional $1M in online course revenue, up 235% YOY.