Jason Nikic, previously the associate publisher at Hearst’s Car and Driver and Road & Track, has been named chief revenue officer of Interview Magazine, effective June 24th.
Nikic replaces former Interview Magazine president and publisher Dan Ragone, who left the brand to join Maxim as publisher and group media president.
In his new position, he will oversee advertising sales, marketing, and growing revenue across the brand’s channels, including print, digital, social, and events.
Interview president Kelly Brant told WWD that the decision to hire Nikic came following extensive interviews with a “large number” of candidates. While Nikic does not have “the obvious” fashion-focused background, Brant said, “We didn’t want to hire someone based on the relationships, but their strategic vision. Jason had excitement for where the industry is heading instead of nostalgia [for the past].”
Brant also noted that the magazine has plans to monetize its website and expand its web traffic. Nikic will help accomplish these goals as his background at Hearst and The Atlantic (where he served as integrated sales director) gave him vital experience with digital.
As such, he will also be in charge of creating a team focused on digital-first, as well as developing new products and revenue streams.
“I couldn’t be more honored to share in the responsibility in making sure that Interview continues to thrive. That I share this responsibility with an editorial team that’s eager to find new ways to converse with their readers and users gives me the confidence that we will be able to present our partners with increasingly more innovative platforms to participate in this conversation,” Nikic said to WWD.
Created by Andy Warhol in 1969, Interview Magazine was sold to Brant Publications Inc., in 1989. In January 2008, when co-owner and publisher of Brant Publications Inc., Sandra Brant, sold her 50 percent stake in the company to co-owner Peter Brant, Ingrid Sischy, Interview’s editor-in-chief for nearly two decades, left the magazine. Fabien Baron and Glenn O’Brien were subsequently named co-editorial directors.
Since then, the magazine has seen numerous changes. In March 2008, former V magazine and V Man editor Christopher Bollen was named editor-in-chief, and former president of sales and marketing at MyTime.com Alan Katz was named group publisher.
Then in August 2008, the magazine unveiled a redesign, which featured a foil-and-ink cover, increased its ad pages and its overall size, and used heavier stock.
A year later, financial troubles at Brant Publications resulted in Glenn O’Brien’s replacement by former co-editorial director Fabien Baron, who had actually left the company in February of that year. The magazine’s creative director, Karl Templer, also resigned at the same time, and Stephanie Seymour Brant, formerly contributing fashion editor, became the fashion editor-at-large.
Also in 2009, Stephen Mooallem was named editor-in-chief of the magazine. He left in December of 2013, to serve as Harper’s Bazaar’s executive editor. Keith Pollock succeeded Mooallem in February 2014, joining the magazine from DuJour, where he served in the same position.