Andy Sareyan, former executive vice president of consumer brands and chief brand officer with Meredith, is slated to join the Atlantic Media Group as executive vice president. In addition to acting as EVP, Sareyan will become president of National Journal.
In this role, Sareyan will help Atlantic Media owner and chairman David Bradley in the conversion of National Journal’s subscription model to a membership service. Bradley introduced the membership model in a letter to readers in August. Previously, subscriptions cost from $2,000 to $4,000 for annual access; National Journal members are charged $4,000 to $25,000 for complete access. The price hike, in addition to new services, allows an entire company/organization access to National Journal features for one membership fee.
The service includes the weekly publication, the National Journal Daily and its digital counterparts. Justin Smith, president of Atlantic Media, told FOLIO: at the time of the announcement that the membership also includes, “…an enriched suite of information, briefings, and best-practices research compiled by a new, independent research staff-and other tools designed to meet the specific needs of public policy professionals.”
Paid circ for the National Journal was around 15,000 at the time of the announcement; Bradley tells The New York Post he already converted 100 subscribers into members. He also tells The Post that the new membership model could amount in a 50 to 80 percent revenue jump in the next few years.
While at Meredith, Sareyan was responsible for Better Homes and Gardens, Ladies’ Home Journal, Family Circle, More and Parents; he also oversaw digital media, newsstand and brand licensing.