Deepening the relationships with your readers is at the core of everything you do. The more you know about who they are and how they behave, the better you can engage with them to drive real personalized value.

Join CDS Global’s Steven Burry, Vice President of Product Management, and Luke Magerko, Director of Data Products, as they explain how to maximize protected data to deliver personalized audience engagement. You will also hear from Gary Michelson, Vice President of Consumer Marketing for Garden & Gun, on the surprising things he learned about his audience when he began to dig deeper into the data.

Attendees of this webinar will learn about:
Current trends in media consumption, data protection and consumer privacy
How to leverage protected data to deliver timely and targeted audience engagements
Analyzing your audience data to separate fact from fiction


Speakers Include:

Gary MichelsonGary Michelson
Vice President, Consumer Marketing
Garden & Gun




Stephen BurrySteven Burry
Vice President, Product Management
CDS Global


Luke MagerkoLuke Magerko
Director, Data Products, BI/BA & Data Science
CDS Global



Contact Senior Marketing Manager, Danielle Sikes at or 203-899-8433.