The topic of email newsletters recently came up at my table during a Hudson Valley Direct Marketing Association-sponsored, “Meet the Magazine and Newspaper Professionals,” luncheon I attended last week in Greenwich, Connecticut.
E-Mail Newsletters: How Many Is Too Many
The topic arose after I introduced myself (to the people at my lunch table) as the editor of Folio:, who is largely responsible for updating the content on our Web site and sending out our email newsletters. Joshua Moritz, managing partner of a Westport, Connecticut, based marketing firm called Blau Moritz Klang Inc., was the first to lament the large number of newsletters he receives daily and the little time he has to read them.
