Angela Matusik returned to the InStyle brand in 2013, as executive editor of digital and both the site and its staff have since undergone a transformation under her leadership. Matusik pushed for a site redesign, which took the static pages and transformed the site into a dynamic destination with a continually updating blog roll and feeds that are synced with social channels like Facebook and Pinterest. Matusik’s push for the redesign also came with the need for a mobile-responsive site. These major site overhauls have since helped InStyle.com crack a record-breaking 3 million uniques in overall traffic, with 60 percent of users viewing content on mobile devices.
Matusik has also commissioned a slew of new videos, which users are eating up. Videos range from an advice column, Fashion Week-focused back-of-the-cab series and a new food how-to. InStyle.com has since doubled the amount of content being published on a daily basis. The brand has also expanded their scope to include not just fashion and beauty, but celebrity, home and other lifestyle topics. The brand’s social following has doubled with more than 8 million followers across all major social media platforms, including Snapchat.
Matusik’s latest endeavor was integrating the print and digital teams and providing CMS training for 34 members of the print staff. She has since followed up with the team to ensure they’re contributing, and they are. In the first two weeks post-training, 80 percent of InStyle’s print magazine staffers have contributed to the site, which is a testimony of Matusik’s enthusiasm for the brand and their future.