Michele Linn has been the driving force behind a content marketing effort that has given her organization quadruple-digit growth since her arrival.
As vice president of content for the Content Marketing Institute (CMI), Linn has used a blend of creativity and fearlessness to explore new platforms and projects. Coming to the CMI in 2010, the organization’s blog had one writer and just 10,000 unique visitors per month. Since then, she’s put together a comprehensive editorial strategy that now includes more than 300 contributing writers and has seen traffic increase to more than 200,000 visitors per month and 100,000 subscribers.
Her influence doesn’t stop there. Linn now manages all portions of CMI’s content strategy, including the launch of Chief Content Officer magazine, the first global magazine devoted to the evolving field of content marketing; all CMI international research projects, some of the most highly anticipated content marketing research in the world; the CMI Podcast Network, and all of the company’s online and in-person events.
Notably, CMI’s main experiential offering, Content Marketing World, has become the largest global industry event of its kind with more than 2,600 attendees from 50 countries in 2014.
She’s applying that formula to CMI’s two newest properties, the Intelligent Content Conference and Content Inc., a platform for entrepreneurs.