Endeavor Business Media, the company formed late last year by former SouthComm CEO Chris Ferrell, announced today that it’s added another former SouthComm exec to join the company’s ranks alongside Ferrell and COO Patrick Rains.
Scott Bieda—who spent six years as an executive VP at SouthComm before departing last November amid a strategic shift at the company that also saw the end of Ferrell’s ten-year term there—has joined Endeavor Business Media as executive VP, in which capacity he’ll be responsible for “top-line revenue growth as well as the contribution margin of the operating units,” according to an announcement.
In an email exchange with Folio:, Ferrell says Bieda is joining the company as it prepares for its next round of acquisitions. Endeavor first made its existence public with the acquisition of Grand View Media’s Process Flow Network—a trio of publications and two trade shows serving the industrial processing industry—in January.
It remains anyone’s guess whether or not the fact that Bieda had led SouthComm’s law enforcement and public safety portfolio provides an indication of the types of brands Endeavor endeavors to acquire; Ferrell declined to share details, but did add, “We are expecting to close on some additional publications and events in the next few weeks.”
Prior to SouthComm, Bieda spent 20 years at Penton Media, rising to group publisher and eventually leading the company’s custom solutions business. He then spent an intervening stint at Cygnus Business Media before arriving at SouthComm through the latter’s acquisition of several former Cygnus titles in 2014.
“At SouthComm, Scott ran our most profitable business unit and proved to be a creative and dependable leader,” added Ferrell in a statement. “I look forward to seeing what he can do with the assets we are assembling under the Endeavor brand.”