Marketing

Greg Dool
April 6, 2020

7 in 10 consumers have expressed safety concerns about handling print magazines, per one survey, despite assurances from the CDC.

Beth Braverman
March 24, 2020

In a data-driven industry, an age-old product becomes more relevant than ever.

Rachel Boucher
March 18, 2020

For many, the concept of taking an entire event community online is new territory. Here's some advice from the experts.

Greg Dool
March 17, 2020

Parse.ly, Chartbeat and LiveIntent report spikes in engagement, open rates as publishers tear down paywalls.

Greg Dool
March 12, 2020

Are publishers overlooking the online water cooler?

Andrew Zalk
March 2, 2020

Affiliate links, paywalls, duopoly resistance and more observations from Flipboard's head of paid content partnerships.

Caysey Welton
February 27, 2020

With tighter restrictions on the horizon, it's time to clean things up.

Beth Braverman
February 24, 2020

Lessons from Fortune, New York magazine, WWD and Consumer Reports on identifying opportunities, achieving scale and keeping subscribers happy.

From print to digital, these innovative practices are sure to help grow and engage audiences.