News


BBDO Hoists Grand CEBA at 10th Annual Ceremony


October 3, 2005

By Dylan Stableford BBDO New York won the top honor for its "Ecomagination" GE campaign at American Business Media's CEBA (Creative Excellence in Business Advertising) awards ceremony on September 29 at Lincoln Center in New York.

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FosteReprints, UPI Ink Reprint, Digital Licensing Deal


October 3, 2005

By Dylan Stableford Michigan City, Indiana-based reprint and digital licensing firm FosteReprints has inked a deal with United Press International , the Washington, D.C.-based global business and policy news provider. FosteReprints will provide reprint, e-print and copyright licensing of UPI's online content.

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Making Sense of Auditing Rules


October 1, 2005

By Christopher Heun Frustrated by new rules passed two months ago by the Audit Bureau of Circulations , circulation directors charge that the industry group has failed to adequately explain the changes, which they believe are largely unnecessary in the first place.

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A Brand’s E-Ambassadors


October 1, 2005

By Matt Kinsman Despite the glut of electronic information, e-mail newsletters remain a timely, effective way to stay top of mind for very little cost. To keep their newsletters a must-read instead of spam file fodder, publishers need to deliver surgical strikes that highlight actionable content.

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A Revamp is Planned for SRDS’ B-to-B Directory


October 1, 2005

By Tony Silber SRDS, which successfully revamped its consumer-magazine product lineup this year, is implementing a similar plan with its b-to-b business for 2006, dramatically scaling back the frequency of its print directory and adding a variety of online products and services.

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