July 25, 2013
If you’re like most b-to-b publishers, you’re delivering a PC-optimized Web experience in a soon to be post-PC world.
So it’s time to migrate your website(s) to responsive design: Displaying content that arranges automatically based on the device and screen size of the viewer.
Stephanie Paige Miller
July 24, 2013
Brands get a lot of power from metrics, and everyone should take advantage of useful quantitative data. But although they’re key indicators of brand health,
July 22, 2013
The second story on BuzzFeed’s website Friday morning was…wait for it…“12 Comebacks We Can All Agree With.”
(I say ‘wait for it’ because anyone who knows BuzzFeed’s editorial approach knows its love for lists.)
It was a sponsored story—paid advertising—posted on behalf of Hostess,
July 18, 2013
One of the more striking elements of Rolling Stone’s latest cover story image is how Dzhokhar Tsarnaev looks like the kid next door.
July 11, 2013
In prior postings, I laid out a high-level framework for turning your company into a digital first publisher. Now, I’ll discuss one of the key drivers of digital success in more detail: the editorial e-newsletter.
July 2, 2013
Once we are set with our digital subscription offers and people start subscribing—the calls, emails, and Facebook post complaints start pouring in.
June 27, 2013
There is a great temptation to use all things new in promotions and ignore the old—the wise circulation manager and audience developer will not fall into this trap.
June 25, 2013
"Print is dead." I hear it all the time. People love to say it. "No one reads magazines anymore."
Here’s the thing,
June 20, 2013
Last month, I introduced the challenge facing executives in the publishing industry: What should you do when your CEO challenges you to get a digital strategy quickly and turn your company into a “digital first” publisher?
June 18, 2013
B-to-b publishers have been downright inert about coming to grips with video. Nearly a century after Philo T Farnsworth broadcast his first electronic television signals,