Folio: Live

Driving Membership Engagement on Multiple Platforms

Greg Dool
March 30, 2016

The CPA Journal's cross-platform approach to creating compelling content in association media.

Making the Case for Social Media

Tom Zind
March 28, 2016

How one association proved the power of its social channels to engage with members, drive revenue, and advance the mission.

For Associations Balancing Print vs. Digital, Understanding Your Membership is Key

Greg Dool
March 23, 2016

Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience.

When Associations Change Names, Challenges Often Follow

Tom Zind
March 21, 2016

Consumer Technology Association (formerly CEA) publications chief discusses the implications.

How Events Helped One Association Connect Diverse Groups

Tom Zind
March 16, 2016

ACPA executive director and Folio: Association Media Summit panelist experiments with event formats and mission.

Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

Greg Dool
March 15, 2016

Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital.

Association Media’s Identity Crisis: Member Benefit or Industry Voice?

Tom Zind
March 10, 2016

Varying member interests, coupled with evolution in the way professionals meet and interact, present dynamic challenges for association media.

Youth Movement: Attracting the Next Wave of Association Membership

Tom Zind
March 8, 2016

The AICPA's Joanne Fiore on how her association is shaking up its outreach and media strategy to draw in a new generation of young accounting professionals.