Content


Is PR the First Word in Press?


January 28, 2006

Sometimes I think that George Orwell had it about right when he said that journalism is printing what someone else does not want printed; everything else is public relations. I was reminded of this when a publisher recently asked me to critique a b-to-b publication that she sensed was starting to soften editorially.

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Regional Magazine Glut


January 26, 2006

Regional magazines are consumer publishing's hottest category. It's also the category most likely to be a victim of its own success as the number of magazines serving the same market grow to ridiculous proportions.

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Trying Blogging On For Size


January 26, 2006

by Dale Buss Publishers and editors remain split on the value of blogs to their readers, their publications and their brands, and they're even divided on what makes a good blog. But many agree it isn't too risky or costly to find out whether their prejudices are correct.

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Tips For Choosing A Printer


January 26, 2006

When choosing a printer, you're choosing a business partner. And you want to be sure to choose the right one. Lots of printers have the staff and equipment to process your work efficiently and within budget. Many also provide excellent quality and support. A printer that works well for one publisher, however, may or may not be the best choice for another.

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Overview of Publication Printing


January 26, 2006

Magazine printing has evolved, expanded, and diversified to the point where, today, forward-thinking printers consider themselves "communications/information services companies." It wasn't so long ago that magazine production people talked with their printers about "film," "typesetting," and similar terms that, for the most part, have gone the way of the letterpress.

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The Move To Digital Prepress, CTP, And Soft Proofing


January 26, 2006

Digital production, embraced today by publishers and printers alike, now defines the trafficking, integration, and distribution of both advertising and editorial materials. Publishers receive ads via email, tap into their printer's workflow to make changes on the fly, check and approve pages on Web-based proofing sites, and communicate with their printer online in real time.

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New Thinking for Online Edit


January 26, 2006

“What do you have that I can’t go after easily?” That’s the question Dan Bigman, Forbes.com managing editor, has been challenging b-to-b editors and publishers with recently. In January, he sounded some alarms at an editorial reception hosted by American Business Media, saying that he could easily hire “one of your editors” to replicate trade-style coverage.

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