Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers
Execs from Meredith Corp., Penske Media, and Nylon on the ways brand licensing extends well beyond selling the rights to a logo.
Articles by Steve Smith
Beyond Impressions: A Look Into Deeper Attention Metrics
Why publishers are rethinking the ways they prove value to advertising partners.
Publishers Weigh In on the Paradox of Paid Social
Despite advertising woes, social media platforms remain a major resource for audience growth.
Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot
Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media.
It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge
In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth.
The Best Books for Print People, 2017
Jann Wenner, Tina Brown, and New York magazine take center stage in our annual list of the books that remind us that magazines, at their best, represent a culture unto themselves.
We’re Still Here: Media Buyers Keep the Print Faith
Magazines still offer things other channels don’t.
Believe the Hype: The Most Buzz-Worthy Trends of 2017
A roundup of this year’s true game changers.
Media Buyers Unmoved by Meredith/Time Inc. Merger
Does consolidation in media really impact or impress media buyers?
Audm: An Engine that Aggregates, Curates and Narrates
A new premium audio service turns print into digitally distributed spoken-word content.
