Translating a Quality User Experience From Print Into Digital
How The Atlantic, National Geographic and New York magazine carry on their print legacies in digital environments.
Articles by Steve Smith
Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story
How publishers are working with clients to deliver an engaging and valuable product.
Publishers Share Their Social Distribution Secrets
From Facebook targeting to TikTok funtime, brands are embracing new tactics for growing and engaging audiences.
Biting Into the Post-Cookie Era
Despite some uncertainties, publishers have an opportunity to return to their roots thanks to Google.
The Best Books for Print People, 2019
Our annual holiday gift guide for the ink-on-paper aficionado in your life.
To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities
How Allure, Esquire, McClatchy and Road & Track are building subscription businesses around specific audience segments.
Is TikTok an Opportunity for Publishers?
While the platform may befuddle some (older) users, it's meteoric rise should not go unnoticed.
Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue
Retailers are recognizing the value of context, but challenges remain.
This Just In: Magazines Are Not TV Networks
It's time for the industry to get real about OTT strategy.
Publishers Finally Find Their Voice in Podcasting
As adoption rates continue to increase, so do the number of effective strategies for audio platforms.
