Face Up: American Journal of Nursing
MAGSTATS
Articles by Stefanie Botelho
Would These Editors Hire You?
Writing for the Web, social media and digital skills in general are a given these days for any magazine editor. As Betty Wong, Fitness editor-in-chief, noted in her reply to our invitation to contribute to this piece, “The craft of magazine-making comprises just a fraction of my day.” Indeed, an editor is as much of a new product developer and marketer as he or she is a wordsmith.
IDG Enterprise Marries First, Third-Party Data With Launch of Premium Data Services
IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences.
Disqus Revamps Functionality, Integrates Article Discovery
Disqus is revamping its services, aiming for a stronger, leaner and more social platform for audience members to interact with online content.
Food Network Magazine to Raise Rate Base Twice in 2013
Hearst’s Food Network Magazine plans to hike its rate base twice in the coming year. The January/February 2013 issue will mark an increase from 1.45 to 1.5 million,
Unified Scores $10 Million from Conde Nast Parent Advance Publications
It looks to be a good time for tech investments, with enterprise marketing company Unified receiving $10 million from Conde Nast parent company Advance Publications.
Post-Photoshop Crisis, Hearst Receives Shrink Wrap Demand
Hearst can’t catch a break. Shortly after the dust settled (more or less) around the Seventeen/Photoshop controversy, a new crusade against another female-centric title (Cosmopolitan) began.
Maximizing Digital Ad Inventory
As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners.
Behind Technology Review’s Digital-First Strategy
Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space.
Forbes’ AdVoice Platform
A couple years ago, Forbes broke ground on what it calls its “most significant re-architecture” in its 90-plus years of existence. The goal, according to chief product officer Lewis D’Vorkin, was to “increase the interaction between content creators, audiences and marketers.”
