Decorating Insert Cards (Yes, Insert Cards) for the Holidays (Yes, the Holidays)
Trying to get orders around the holidays is nothing new and if you have not already planned and designed your holiday insert cards,
Articles by Roy Beagley
Are You Accepting Bitcoins Yet?
Are you accepting bitcoins yet? And, should you? A bitcoin is not a physical thing, it is a virtual currency; you cannot toss it to start a football game,
Have a Great Idea for a New Marketing Campaign? Loop Your Fulfillment Company In
We all come up with good ideas for marketing and promotion, but in all honesty good ideas can vary from being very good ideas indeed to not so good.
Imagine If You Could Clean Up Your Personal Data on the Internet
Usually I try and offer helpful ideas and hints on items relating to various aspects of publishing. Therefore, it may seem that I am going off on a tangent in this post,
If You Don’t Know, Then Test
Recently I was sending out a series of email re-qualifications. The process is mercifully simple. I design them, send the html to the email dispatcher who loads it into the email equivalent of an electric toaster,
Branding Success Should Be Measured by Orders, Not Click-Throughs
Recently, an article on medialifemagazine.com noted that "the Interactive Advertising Bureau found that more than a third of web traffic is fraudulent,"
What’s the Future of Telemarketing?
Telemarketing seems to be getting more and more difficult. It was not too many years ago when people had one, or possibly two telephones—one at home,
Four Crucial Tips for Testing Your Campaigns
Testing is not just a good idea, it is paramount to everything you do. Regardless of whether you are trying to build an audience,
Design and Material Tips for Your Print Collateral
If some of the recent cover wraps and tip-ons I’ve received are anything to go by, just because something looks good in a PDF format does not mean it will look good when printed on paper.
Optimizing Your Direct Mail Efforts
Now is the time to plan your spring direct mail campaign. And just because you do not currently do one,
