Articles by Matt Kinsman

2008 B-to-B CEO Survey

Article categorized in News |

The tipping point for business-to-business publishing is here. No, not the tipping point where print is surpassed by other revenue streams (in 2007, on average, print accounted for 63 percent of total revenue for publishers generating less than $5 million per year and 55 percent for publishers generating more than $5 million per year).

More Funding for Publish2

Last month, Publish2, a social network and news aggregator devoted to journalists, announced it received $2.75 million in financing from Velocity Interactive Group, an investment firm specializing in digital media and communications.

Betrayed By an E-Mail Address

Yesterday, we got an inquiry from someone named "Kathleen Stephens," apparently an ad agency media planner, asking about FOLIO:’s newsletters. Kathleen was from a company called Quality Communications with a Yahoo e-mail address of

Four Tips for Understanding Article Economics

Santa Monica-based Demand Media is one of those dot.coms traditional publishers should be paying close attention to. The network of more than 60 general and special interest sites such as and draws more than 60 million unique visitors per month by leveraging user-generated content including articles and video (according to a Forbes article,

Is MS Word No Longer Preferred?

Six years ago, ThomasNet eliminated Microsoft Word from its editors’ desktops. The result? “It was one of the best things we ever did,” says ThomasNet director Paul Gerbino.

Working with Independent Sales Reps

With all the talk of outsourcing (production, art direction, even editorial), it’s easy to overlook the fact that the revenue-generating function of the magazine business—sales—has long been outsourced with no one batting an eye. Whether through individual reps or a dedicated rep firm, few external employees are so key to the long-term success of a publication.

No Love for the Little Guy

Recently, American Business Media named the winners of the 2008 Jesse H. Neal Awards while the American Society of Magazine Editors announced the finalists for its annual National Magazine Awards. The two awards programs single out the best of b-to-b and consumer magazine editorial.