Articles by Matt Kinsman

Canon Bucks Trade Show Slide; Plans Two New Events for 2010

Article categorized in News |

While overall trade show revenue for b-to-b publishers fell 20.1 percent in the first quarter of 2009, according to American Business Media’s Business Information Network, Los Angeles-based Canon Communications continues to see growth from medical events and plans to launch two more, targeting orthopedic manufacturing, in 2010.  

Tips and Quick Hits from Audience Development 2009

Last month, FOLIO:’s sister magazine, Audience Development, held its annual conference, which focused on the changing role of circulators and the best practices they need to apply to a job—which, like almost every publishing discipline—is becoming more focused on digital initiatives.