Allrecipes Cooks up a Newly Designed Site
New platform greatly enhances social sharing and engagement among the site’s visitors.
Articles by Kelsey Lundstrom
Data is at "The Heart" of Time Inc.’s Forward-Looking Strategy
Q&A with first-ever Chief Data Officer, JT Kostman
Yet Another Bump in Allrecipes’ Rate Base
Meredith title has upped readership by 150 percent since 2013 launch.
Why The Future of Podcasting Looks Bright (Despite a Lack of Scale)
Podcast economics still need to be figured out, but the medium is growing rapidly.
How The Enthusiast Network is Diversifying Its Revenue
Navigating the transition from publisher to multimedia content company.
Video Is In It For the Long Haul
Video viewing on smartphones is up, and the formats getting the most play might surprise you.
Digital Ad Revenues Up 16 Percent in 2014
U.S. digital advertising revenues reached a record-breaking high of $49.5 billion last year.
Social Network Ad Spending is Starting to Level Off as Industry Matures
We know that global ad spending is going to slow as it matures, but where will the next boom in digital spending occur as it levels off with social?
Clickbait vs. Quality Content: Is the Risk Worth the Traffic?
Intriguing headlines can definitely hook readers, but sometimes the pursuit of traffic leads editors to create hyped-up, misleading headlines. Clickbait has become a means to chase traffic,
Expanding Your Content’s Reach In a Post-Print Era
A Q&A with Doug Grinspan, associate publisher of WIRED.
