“Good Girls” Ads Draw Attention Across Three Different Magazines
Identical advertisements in three separate entertainment titles for the new sitcom took home top ranks in GfK MRI's February Ad Recall Survey.
Articles by FOLIO: Magazine Staff
AARP Widens Its Lead as America’s Most-Read Magazine
People, Better Homes and Gardens, National Geographic, and The Costco Connection round out the top five, per the latest data from GfK MRI.
Profanity and Super Bowl Lingo Lasts with Readers
Chevy Silverado trucks and Nike sneakers pull ahead of the competition in GfK MRI’s January survey of the highest reader ad recall.
Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook
Since nearly doubling in size, Omeda is positioning itself to better serve a range of publishing partners in a variety of ways. [Partner Content]
Editorial Salaries Decline Amid Industry Instability
Respondents to our annual salary survey express frustration over a lack of compensation for additional responsibilities and the persistence of the gender gap.
Introducing the 2018 Folio: Top Women in Media
100+ women from across the industry who have stood out, taken risks, and pushed their teams to new heights.
A Behind the Scenes Look at the Yale Publishing Course
[Partner Content] Folio: sat down with the organizers to learn about what's new and exciting this year.
Meghan, Harry, and Time’s Silence Breakers Top Best Performing Issues
Heroines, royals, and a big-screen superhero take top spots in GfK MRI's monthly readership study.
Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines
Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study.
Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines
Off-roading tires and banned racing cars resonate the most with automotive readers.
