Articles by Dylan Stableford

Is 28 Percent Sell-Through Just Fine After All?

In early May, during an otherwise unassuming panel at the Independent Magazine Group’s annual conference in Boulder, Colorado, Bryan Welch, publisher of Topeka, Kansas-based Ogden Publications, made a surprising case for the lower end of newsstand efficiency. “If you’re profitable at, say 28.5 percent,” Welch said at IMAG, “why push for more?”