Folio: Eddie & Ozzie Awards 2018 Finalists Announced
The scores are in—look who made the short list in magazine media's most prestigious recognition program, honoring uncompromising journalism and gorgeous design.
Articles by dsikes
Pot Publishers Growing Like Weeds
A growing legal landscape is sprouting niches within a niche culture, and cultivating inviting spaces for advertisers.
Mentors
Learn more about our 2016 Top Women in Media honorees.
Rising Stars
Learn more about our 2016 Top Women in Media Honorees.
A Short History of Brands
[Sponsored Content] Legally, a brand logo is a trademark—a distinct class of protected intellectual property used to differentiate the goods or services of one seller from those of another. The history of that concept is a fascinating one.
Magnifying the Power of the Brand
[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be.
Folio: Marketing Awards
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These Promotions Draw Advertisers Like Magnets
[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues.
Flipboard Is Your Personal Magazine
[Sponsored Content] Flipboard calls itself a personalized social magazine, but some might pause at the term. After all, Flipboard doesn’t offer a cover to cover reading experience.
Is it SEO or SEM?
[Sponsored Content] SEO isn't just about what you build into your site, but also what is built around it.
