Penton Media has named Beverly C. Chell and William T. Kerr to its board of directors, increasing the board size to seven members. Chell also serves on the board of directors of Primedia Inc., the company she co-founded in 1989, and Kerr is chairman of Meredith Corporation, after serving as CEO of the company.
No one would ever describe me as an environmentalist. I have a deep appreciation for the beauty and tranquility of the Rhode Island coastal community in which I grew up and would love to see it preserved for generations to come.
Tell me again why I have to pay for my content by weeding through your ads and promotional inserts?
The rise of the search engines has caused a great sucking sound of advertising dollars heard throughout the media world. Here's how we realized the search engines were stealing our revenue and how we got it back.
You have a great idea for a magazine, but nothing to show prospective investors or advertisers. So you want to do a prototype, the most credible and convincing way to show them what you are asking them to buy into. Before you begin discussing a prototype you must have your publishing plan in order. You will need:
Don't have video on your site? That's so 2005. Or at least, that's the popular thinking. SI.com re-launched last month with a video-heavy design (including a video box moved to the top of the page) and CarandDriver.com recently debuted a program that lets viewers take a virtual test drive.
B-to-b publishers have a unique opportunity to capture more revenue via online job boards. The vertical niches these publishers occupy inherently offer a targeted audience of job seekers and employers.
