Articles by Caysey Welton

The Back-End of the Web

Article categorized in News |

These days everyone is looking for back-end technology that handles all aspects of the business, from ad insertions to billing, with the look and feel of the most popular social media. If not a one-system-does-all solution, then something pretty close. Enterprise content management has grown to be a big business.

McMurry to Launch Luxury Title

Article categorized in News |

As one of the largest custom publishers, McMurry is used to generating magazines for someone else. Now, the company is launching a magazine for itself.

Atlantic Rising

Article categorized in News |

The Atlantic’s May cover story was classic Atlantic: a provocative think piece with the coverline, “Is Israel Finished?” that explores the future of Israel. But the story wasn’t over in print.

Publishers Look to Monetize Social Media

Just as video was in 2007, social media is the "killer app" for magazine publishers in 2008 and teaming up with an existing network offers a huge audience without much effort (Facebook's and YouTube's outreach to magazine publishers earned them a spot on this year's FOLIO: 40).