Articles by Chandra Johnson-Greene

Glamour Strikes Up Partnerships

Article categorized in News |

Condé Nast’s Glamour announced this week a series of strategic partnerships, each with goals of extending the brand’s reach and boosting its revenue.

Online Casino: Odds Are Murdoch Will Buy Newsweek

Article categorized in News |

Forget betting on which team will make it to this year’s NBA championship or who will take home the 2010 World Cup trophy. Now that Newsweek is up for sale, you can place bets on which company will acquire the struggling newsweekly.

The Automation of Lists

When it comes to renting lists the process can still be a long and complicated one between searching for the right lists, choosing selections, completing the transaction and executing the campaign. But both publishers and vendors are coming up with more automated processes that allow interested parties to search and buy lists as well as execute campaigns in minutes as opposed to weeks.