New Thinking for New Events
From content to the exhibit floor and entire show formats, resetting your live event strategy can spark a resurgence for one of your biggest revenue streams.
Articles by Bill Mickey
Case Study: Bonnier Launches E-Learning Platform
Enthusiast content aligns especially well with topic-relevant coursework.
Lackluster Email Performance? Try These Tips
From list growth to mobile, there are plenty of ways to boost your email marketing tactics.
After 19 Years as EIC, David Granger Out At Esquire
Town & Country’s Jay Fielden will succeed Granger as of March 31.
Rodale Cuts 40 More Staffers
Department heads, director-level staffers among those laid off as turbulence continues at the health and wellness publisher.
Associations Face Competition in Niche Executive Networks
Private collectives sprout up to fill the void that traditional-model organizations can’t seem to fill.
Tom Beusse Named CEO of F+W
Interim CEO Jim Ogle returns to his COO/CFO post.
Hanley Wood Breaks Into the Consumer Market With New Data Service
The company connects the full supply chain together for marketers—from manufacturers to consumers.
IDG Goes on the Block
Retains Goldman Sachs to explore “strategic options.”
ABM Rebrands as Connectiv
A flawless execution of new initiatives will be crucial as the SIIA division attempts to unite a diverse member base under common business goals.
