New Thinking for New Events

From content to the exhibit floor and entire show formats, resetting your live event strategy can spark a resurgence for one of your biggest revenue streams.
From content to the exhibit floor and entire show formats, resetting your live event strategy can spark a resurgence for one of your biggest revenue streams.
Enthusiast content aligns especially well with topic-relevant coursework.
From list growth to mobile, there are plenty of ways to boost your email marketing tactics.
Town & Country’s Jay Fielden will succeed Granger as of March 31.
Department heads, director-level staffers among those laid off as turbulence continues at the health and wellness publisher.
Private collectives sprout up to fill the void that traditional-model organizations can’t seem to fill.
Interim CEO Jim Ogle returns to his COO/CFO post.
The company connects the full supply chain together for marketers—from manufacturers to consumers.
Retains Goldman Sachs to explore “strategic options.”
A flawless execution of new initiatives will be crucial as the SIIA division attempts to unite a diverse member base under common business goals.