Articles by Arti Patel

The Changing B-to-B Media Model

Article categorized in News |

  B-to-B companies have been making news recently as changing market trends shift aging business models. Here, John Siefert, CEO of Virgo Publishing and a featured panelist at FOLIO:’s MediaNext conference on October 28 to 30 in New York,

People on the Move | 8.29.13

  Scholastic, the global children’s publishing, education and media company, announced that Elizabeth Shaw has been named editor-in-chief, Scholastic Parent &

Wrangling ‘Big Data’ for B-to-B

  With big data comes big responsibility and as newer technology further enables information gathering, companies will need to utilize data-management techniques to grow their brands and extract streams of revenue.

Editorial Shakeups at Elle and Cosmo Sites

Article categorized in News |

  Early Tuesday, two top-level editors in Hearst Magazine’s Digital Media (HMDM) division were given pink slips, effective immediately. Mashable first broke the news of the layoffs saying both editor Amina Akhtar and Abby Gardner,

ALM Launches Free Digital Membership Program

  ALM is set to launch a free digital membership program for legal professionals later this month. The legal and commercial real estate news publisher is looking to expand its consumer base by offering a bundled news service package that includes five free articles a month,