It looks as if Apple will be in the digital mag game with more than just subscription apps.
According to the Gadget Daily News, Apple is creating a publishing tool “that will be in a future release of their developer environment and toolkit – Xcode.” This magazine template will allow users to create a magazine through the template, which Apple will then publish and will be available for sale through iTunes.
This looks to be Apple’s solution to user complaints that the magazine interfaces aren’t uniform from one publication to another. Undoubtedly, the magazine template will take self-publishing to a new level, as anyone who can pay for the tool will be able to utilize it. As Gadget Daily News say, “I could see all kinds of these ‘Garage Magazines’ as I call them, being created. Undoubtedly, quality would vary widely.”
Apple hopes to launch Xcode by the end of 2011.
Adobe released their own set of publishing tools on March 7th, with their Enterprise Edition of the Adobe Digital Publishing Suite already in use by Conde Nast, Dennis Publishing, Martha Stewart Living Omnimedia and National Geographic for Android.
Bonnier credits the Digital Publishing Suite “as an integral part of our News+ platform,” said head of IT development, Tore Jjaertoft.
Another option for publishers looking to create digitized magazines is Bonnier’s Mag+ platform, which is available from Moving Media (the company will make its official announcement April 4th). Mag+ is built around XML-based technology, and the app “…is essentially a MIB-reader, [which] can render them with our unique functionality and architecture,” said Mike Haney, former executive editor of Popular Science and U.S. director of Moving Media.