Kate Ward is the editor-in-chief of Bustle, the website geared toward millennial women, as well as its parenting site Romper. Ward oversees more than 70 editors and 280 stories per day across the two outlets, as well as branded content, social media, video and special projects. In three years, she grew Bustle from its launch to a website drawing more than 50 million unique monthly visitors. She also dreamed up and launched its sister site Romper in 2015. At two months old, Romper was already reaching 2 million readers and now draws 8 million unique monthly visitors.
Under Ward’s leadership, Bustle tripled its revenue in 2016, closing the year with $30 million. The website also made big strides in video, reaching more than 100 million total video views and also launching its first documentary series, NSFWomen (Not Safe For Women). Engagement on social media improved as well, with Bustle and Romper achieving a combined 10 million followers across platforms.
Since joining Bustle, the industry has recognized Ward as a force. She was listed in Forbes’ “30 Under 30,” Business Insider’s “Silicon Alley 100” and Business Insider’s “Most Influential Women in NYC Tech.” Before Bustle, she worked as the executive editor for Hollywood.com and the assistant news director for Entertainment Weekly.